It may be sound silly but, Hyundai’s new ad campaign does have a certain charm. The premise is that “perfectly good asterisks” are being “wasted” on dealership window stickers around the world. You and I both know what those asterisks mean… that whatever’s written on that sticker doesn’t necessarily apply to that particular vehicle. In this case, we’re talking about fuel economy.
But Hyundai’s “saving” the asterisks by guaranteeing that every version of the 2011 Elantra will rack up 40 mpg. No exceptions = No asterisks.
Okay, so the slogan’s ludicrous but, it’s kinda snazzy how Hyundai’s taken truth in advertising and turned it upside down to highlight… truth in advertising. I, for one, will play along and thank Hyundai since I could use a few more asterisks when it comes to statements about, oh, say, my age, or maybe, my weight.
But, no matter what you think of the campaign, you have to admit, there’s nothing silly about 40 mpg.