If you’re in any way affiliated with the auto industry, Las Vegas is THE place to be this weekend. That’s because the National Automobile Dealers Association (NADA) Convention & Expo is taking place at the Las Vegas Convention Center.
This is a party of grand proportions. Automaker executives will mingle with representatives from 20,000 new-car dealers. And that doesn’t even include the exhibitors. More than 570 companies from 36 countries will compete to pitch their wares.
The NADA Convention is all about the future: sales, marketing, products. Dealers can choose from more than 100 workshops to help better their business, learn about trends, and discuss policy issues. The event will culminate Monday, February 6th with a keynote address on proposed fuel economy standards delivered by incoming NADA Chairman William P. Underriner.
Although a handful of Butler representatives are attending, not everyone who wanted to go could make it (and by “everyone” I mean me… for many reasons, not the least of which is that the Inspirational Message will be delivered by mountain climber and subject of the movie “127 Hours” Aron Ralston). But that’s okay. You can bet the event and all its happenings will be well documented on-line and in print, if not on broadcast media. This is one case in which what happens in Vegas most definitely will not stay there.