Does Your Political Party Affect Your Auto Brand Allegiance?

The joke used to be you could tell a Republican by the color of his tie.  Today, members of the Grand Ole Party may be revealed by the vehicles they drive.  A recent study conducted by automotive research firm Strategic Vision shows brand loyalty trends among those who belong to specific political parties.  For example, Democrats seem to lean towards vehicles that are smaller, fuel efficient and practical;  Think the Ford Fiesta Sedan.  Republicans appear to like bigger vehicles (like SUVs and trucks), but also favor luxury and rag tops like the Ford Mustang Convertible.

Here’re the top 5 on both sides of the aisle:

Democrats

  1. Honda Civic Hybrid
  2. Volvo C30
  3. Nissan Leaf
  4. Acura TSX Wagon
  5. Ford Fiesta Sedan

Republicans

  1. Ford Mustange Convertible
  2. Audi A8
  3. Mercedes GL
  4. Ford Expedition
  5. Ford F-150

What do you think?

Read the full article here:  http://www.vanityfair.com/online/daily/2012/03/republican-democrat-car-buying-habits-new-study

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