Kia’s in the football biz! The company recently announced a partnership with Atlanta Hall Management establishing the Korean automaker as a founding partner of the College Football Hall of Fame. The 94,000 square foot facility, currently under construction in Atlanta, is slated to open in Fall of 2014. “With the new College Football Hall of Fame about to break ground in downtown Atlanta, Kia was presented with an extraordinary opportunity to reach passionate college football fans and expand our strategic sports marketing initiatives, while raising awareness, perception and consideration for the Kia brand, literally from the ground up,” says Michael Sprague, executive vice president of marketing and communications at Kia Motors America. As a founding partner, Kia will feature prominently in displays throughout the new center which will also sport a 45-yard long indoor football field. Go, team!