Ford Soars in Customer Loyalty

2013-Ford-Fusion3Thank you, Ford customers! Two recent   surveys show Ford is tops when it comes to brand loyalty. Polk Automotive reports “Ford has placed No. 1 in loyalty rate of any brand among consumers in 2012.” And Experian Automotive says Ford finished in the top spot in its customer loyalty survey, as well. Experian’s press release quotes Jeffrey Anderson, its director of consulting and analytics, as saying “Ford continues to perform exceptionally well in brand loyalty, with a range of products that are getting customers back to the showroom again and again.” So, Ford fans, thanks again! From all of us at Butler Ford, we couldn’t do it without you!

(Butler Auto Group sells three of the top four brands with the most customer loyalty. They are Ford, Hyundai and Kia.)

Source: http://www.brandchannel.com, http://www.experian.com

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s