There we were, a handful of women, connected by the tight web of media outlets typical of a small community. Some of us had worked together. Some of us still do. But all of us were there, on the top floor of the Million Air building at the Rogue Valley International Medford Airport, on the first day of Breast Cancer Awareness Month, for the same reason: to record a television spot inviting you to join Butler Automotive Group in taking a stand against breast cancer and donating to the research for a cure. We know that the years of research are paying off because, of the eight women in the room four of us, exactly half, have stared the disease – and our own mortality – in the face. And won.
If our group had been consistant with 2013 statistics, only one us would have battled breast cancer. 1 in 8. As of 2013 that’s how many women scientists predict will be struck by breast cancer at some point in their life. The American Cancer Society says breast cancer is responsible for more deaths than any other form of cancer except lung cancer. And while the organization says breast cancer death rates have been declining for the past decade, another 232,000 new cases of invasive breast cancer will be diagnosed this year alone*. The good news is that the number of U.S. survivors is closing in on 3-million.
There are many ways to help. Get your oil changed at any Butler Automotive Group service center during the month of October 2013 and we’ll donate $5 to the Susan G. Komen Foundation and the race for a cure. Or visit http://www.cancer.org/cancer/breastcancer/ to learn about volunteering or even hosting your own fundraising event. While you’re there, read up on breast cancer signs and symptoms, learn about screening techniques, test your knowledge of the disease, and catch up on strides being made against it. Then head on over to www.warriorsinpink.ford.com where you can buy apparel, gift items and more with a percentage of the proceeds going for research (one of the Warriors in Pink commercials you may be seeing on TV this month is featured below). Our little group is doing what we can to get the word out and rally support.
Won’t you join us?
*While breast cancer can, and does, affect men, these numbers only pertain to breast cancer rates among women. For information about male breast cancer visit http://www.cancer.org/cancer/breastcancerinmen/index.