Kia’s launching a new national advertising campaign for Hispanic audiences to coincide with this month’s arrival of the redesigned 2014 Kia Optima sedan in showrooms nationwide. The light-hearted 30-second spots highlight the Optima’s easy-to-use technology features, turbocharged performance and redesigned front and rear fascias.
“Performance enhancements and high-tech amenities are core to the redesigned 2014 Optima,” said Michael Sprague, executive vice president of marketing & communications, KMA. “The new spots help to increase Kia’s presence among the important and growing Hispanic demographic by placing the Optima in everyday situations people can easily identify with while highlighting our midsize sedan as not only attractive and stylish but also functional, safe and feature-filled.”
Set to a Spanish-language track from the music company, Human, “Pez” features a frantic father who utilizes the Optima’s Sport driving mode to get home in a hurry. Meanwhile, the Optima’s Blind Spot Detection system1 saves the day for a group of friends in “Cuidando de ti.” You can find both videos and a whole lot more at YouTube.com/Kia.