On this 13th day of the ’14th year year we are all jacked up about the all-new ’15 Ford F-150! Doug Scott, Truck Group Marketing Manager, says, “We’re always looking to deliver more for our customer, and I think in particular with this truck, we always talk about the F-150 being a tool for our customer. A tool that needs to be more productive and we’re going to deliver a whole new level of productivity never before seen in this segment, it clearly is going to be the toughest, the smartest, the most capable F-150 ever.” How will Ford achieve that end, you ask? First, Ford removed 700 lbs from the F-150’s weight by using military-grade, high-strength aluminum alloy for the supporting structure. “For a truck customer [that’s] fantastic because that weight can then be reinvested in more payload, in more towing, thus the improved capability,” says Scott. Four engine options, including a 2.7 Liter EcoBoost, make the F-150 more flexible than ever, and a host of new features make it equally as exciting. Scott says, “We’re delivering a lot of new content… 11 class-exclusive features, so things like a 360 monitor, lane keep assist, BLIS, ya know blind spot information system, adaptive cruise with collision mitigation, inflatable seatbelts, a box link system, the list just goes on-and-on, so we’re gonna again, as normal with the new F-150, deliver a lot more content, a lot more smart features for our customer.” For all the details visit media.ford.com.