The 2014 Winter Olympics may be starting this week but Hyundai’s looking forward to another international event later this year: the 2014 World Cup! The Korean auto maker signed on as a top-tier sponsor of the Fédération Internationale de Football Association (FIFA) and will maintain that position until 2022. Part of it’s commmitment to the World Cup has been providing ground transportation at the games. Hyundia will continue that tradition at this year’s event (June 12-July 13, in Rio de Janiero, Brazil).
In the meantime, it’s not too late to submit a slogan to FIFA in support of your favorite team! The “Be There With Hyundai” program will pick entries for each of the 32 teams participating in the World Cup and paint each team’s winning slogan on their bus! Go to http://www.fifa.com/worldcup/be-there-with-hyundai/overview.html to submit your entries! Then log back in in April to vote on your favorites!
The higher-ups at Hyundai say they chose to position the company alongside the most popular sport in the world because they appreciate the loyalty and passion exemplified by soccer fans the globe over.
For a list of Hyundai FIFA-related events click here.
Image courtesy: www.fifa.com