When the 2015 Hyundai Genesis hits showrooms later this month the premium sedan will start at $38,000. When the announcement was made last week Dave Zuchowski, president and CEO of Hyundai Motor America, said, “The all-new Genesis rivals the best premium sedans in the world, at a price point many thousands of dollars less. Our 2015 Genesis represents a bold step forward for Hyundai and reinforces the successful strategy of marketing our premium models under the Hyundai brand umbrella, rather than a costly separate luxury brand sales channel. As a result, we’re able to pass the benefits of this strategy directly to our valued customers.”
The 2015 Genesis sports a new design both inside and out, and significantly more features than the 2014 model including paddle shifters, navigation with rearview camera, hill hold control, driver knee airbag, SiriusXM® Travel Link®, rain sensing wipers, and much more. For all the details about the 2015 Hyundai Genesis and its pricing structure click here.