We are bombarded by marketing messages pretty much everywhere these days, so much so that it can be challenging to determine which ads are most effective. That’s where companies like Ace Metrix come in, to measure television and video analytics to see which messages stick with us. This year, Ace Metrix says the one of the commercials Hyundai aired during the Super Bowl was the second most effective of all commercials run during the first three months of 2014 and the top scoring automotive ad of the game! “Dad’s Sixth Sense” showed a father who’d developed quick reflexes to divert his son from impending accidents as he grew from a toddler to a young driver. The hook was that safety features in the all-new 2015 Hyundai Genesis now have the young man’s back. A spokesman at Ace Metrix says, “‘Captivated consumers received an entertaining product demonstration during this artfully crafted story of parental protection.” Congratulations, Hyundai!
To read the entire press release click here.