The other day, our marketing department was having a (holiday) spirited debate. When, we wondered, should we wait to celebrate the Holiday season until after Thanksgiving, like Nordstrom’s just made news for doing? Or should we embrace the near-freezing temperatures and begin our festivities? As it turns out, two customers at Butler Ford settled the debate for us.
These two particular customers, Jim and Bertie, were from the North. More specifically, they were from the North Pole. Our jaws dropped. We were sending a Super Duty to the same place kids send their Christmas lists? Were Jim and Bertie the Claus family in disguise? Would it be more appropriate to list the F-250’s 385 horsepower in terms of reindeer-power?
As it turned out, the couple that was kind enough to answer our awe-struck questions denied being Mr. and Mrs. Claus (not that we’re convinced), and it would perhaps be more accurate to say they were from a North Pole, not the North Pole. The town of North Pole, Alaska is technically 1,700 miles south of the earth’s magnetic pole, but there may not be a place on earth that looks more like the North Pole than our guests’ hometown.
North Pole, Alaska is small town with a tremendous amount of holiday character. Boasting Christmas-themed architecture and more than a little Christmas spirit (there is a non-profit organization in town that responds to children’s Santa letters,) Jim and Bertie have called the North Pole home for over 40 years. Yet just like we always imagined the Clauses would like to do during the off-season, Jim and Bertie are preparing for life as snowbirds, and their Super Duty will journey with them as they adjust to life far away from the Arctic Circle.
We love hearing our customers’ stories, and our two guests from the land of caribou and candy canes made our day. We guess it’s officially okay to start decking the halls, even if we don’t put our carols on until Thanksgiving.