Road Tripping in Oregon – Take Your Favorite Vehicle and Go!


Oregon is a great state for auto lovers and drivers. We have great weather for much of the year, relatively traffic-free highways, and some of the most beautiful roadside backdrops you’ll ever experience. From our salt-free winter roads to possibly the friendliest DMVs in the country, there’s a lot to love about Oregon driving. Here are three of our favorite road trips to take in the Beaver State!

  1. The Columbia Gorge

The I-84 east of Portland is one of the most beautiful stretches of highways we’ve even driven, period. From the natural beauty of the Columbia river itself to the majesty of the gorge it carved over the eons, there’s something for everyone driving along the Columbia Gorge. The 84 hugs the river all the way from Portland to Boardman, at which point the 730 starts to follow the river. We recommend you wind your way into Southeast Washington for full effect – the Columbia meets the Snake river near the Tri-Cities area for some truly stunning vistas.

  1. McKenzie Pass-Santiam Pass

What happens when 3 of a state’s 5 tallest mountains are lineup up in a row? Some incredible mountain driving, that’s what! The McKenzie Pass-Santiam Pass loop provides stunning vistas, aided by the presence of the Three Sisters, 3 mountains that are each over 10,000 feet in altitude. Whether you love winding roads, volcanic cinder cones (Black Butte is beautiful!) or are simply a driving enthusiast looking for an excuse to visit Sisters, one of Oregon’s most charming towns, we can’t recommend this drive highly enough!

  1. Gold Beach to Brookings

There’s a lot to love about the 101 – we’ve driven the whole thing! But for all the majesty that surrounds the West Coast’s signature highway, you’d be hard-pressed to find a more gorgeous seaside stretch than the half-hour drive from Gold Beach to Brookings. This patch of ocean road is so full of things to see and do that you can easily turn a half-hour jaunt into a full-on day trip!

Those are just three of our favorite Oregon drives; if you know of a better one, please drop us a line! We could always use an excuse for a good road trip.

Our Favorite Car Commercials

rs_1024x759-160203085304-1024-kevin-hart-fb-020316‘Twas the night before Christmas, and all through the house, not a creature was stirring, because we were all on the couch.

Between classic holiday movies, great company in the living room, and a full slate of NFL games on Christmas Eve, we spent a good portion of our Christmas weekend in front of the television, which meant seeing a fair number of car commercials (and oversized bows on car hoods.)

This got us thinking: what are our favorite car ads in recent memory? As you might expect, we tend to be loyal to our company, so we’ve compiled a list of our favorite ads in recent memory by Butler dealership.

Ford – “Nearly Double” – 2014

Super Bowl commercials are a difficult proposition – there’s no timeslot that draws as much attention, but with every advertiser throwing their best, most off-the-wall work at the big game, it takes a perfectly-executed vision to come out ahead of the pack. Ford’s 2014 Super Bowl spot, which featured Rob Riggle, James Franco, and the Ford Fusion Hybrid, fit the bill perfectly – from a Bengal tiger to a massive fireworks display, Ford put its best foot forward on the biggest stage in advertising.


Acura – “Seinfeld and Leno” – 2012

Our favorite Acura spot is another Super Bowl commercial. Released on the heels of the new NSX’s unveiling at the North American International Auto Show, this ad features Jerry Seinfeld flexing all of his creative muscle to convince the first person in line to receive an NSX to swap spots with Jerry. Although Jay Leno ends up getting the best of Seinfeld in this classic commercial, both Leno and Seinfeld were outbid for the rights to the first NSX when it went up for auction last year (although our sources informed us that Leno did just receive NSX #003.)


Kia – “Hamster” – 2009

A good ad has a pronounced effect on sales, but a great ad has a pronounced effect on the way an entire brand is seen. Kia has been making quality, reliable vehicles for years, but it took 2009’s now-legendary commercial featuring hamsters behind the wheel of a Kia Soul to get customers to reconsider a brand that had changed a lot since its first North American vehicles hit the road in 1992. While all the other hamsters continued to get nowhere in their daily hamster-ball routines, a few savvy rodents got down the road in style in Kia’s iconic Soul. Advertising just doesn’t get any more effective than this.


Hyundai – “First Date” – 2016

A new one, but a good one. Hyundai used celebrities to great effect in its trio of 2016 Super Bowl commercials (its first Super Bowl as the official car of the NFL,) but none struck a chord with viewers, or us, quite like Kevin Hart’s depiction of an obsessive father making use of his car’s technology. Hart spoils his daughter’s first date as only the energetic comedian could, and the laughs rolled in so hard that the ad took home first place in USA Today’s Ad Meter.


Those are our favorite car commercials; what are yours? Please let us know in the comments, and here’s looking forward to an even more impressive slate of ads for 2017!

The Invention of the Airbag


2016 has been a rough year for the humble airbag. Car companies brag about how many airbags their cars have for a reason: since their widespread introduction, airbags have saves countless lives in car accidents. But unlike the other safety innovations that protect drivers, airbags are a  unique concept.

Seatbelts keep us from moving in the event of an accident, safety-glass keeps us from being bombarded with glass in the event of an accident, but explosive pillows hiding in our steering wheels? That’s the kind of invention that deserves some attention.

Like the invention of the modern traffic light, the invention of the airbag had its genesis in a car accident. John W. Hetrick, a United States Navy engineer, was going for a Sunday drive with his wife and seven-year-old daughter when he had to veer off the road to avoid hitting a deer. Hetrick and his wife both stretched out their arms reflexively to prevent their daughter from hitting the dashboard, and on the way home, Hetrick couldn’t help but think about ways to make cars safer for their passengers.

“During the ride home I couldn’t stop thinking about the accident,” Hetrick wrote. “I asked myself, ‘Why couldn’t some object come out to stop you from striking the inside of the car?’ As soon as I got home that night I sat down at the kitchen table and drew some sketches. Each evening for the following two weeks, I’d add or subtract something from the sketches.”

During his time as a naval engineer, he had repaired a torpedo with a canvas cover. When the compressed air from the torpedo was expelled, the canvas inflated. What if, Hetrick thought, a container could inflate in the event of a car crash to cushion the vehicle’s occupants?

Hetrick developed a “safety cushion” very similar to today’s airbags, and although he was awarded a patent for his invention in 1952, his cushion was not suitable for commercial sale. As Ford and General Motors discovered when they started experimenting with airbags in the late 50s: airbags need to deploy within 40 milliseconds of an accident, and airbags can cause secondary injuries due to their rigidity when inflated.

So while Hetrick never made money off of his invention, he inspired the American automotive industry to work on perfecting his original idea. One man’s obsession paved the way for the saving of countless lives, and it might never had happened if a deer hadn’t run into traffic.

Butler’s “Bare Necessities” Program Supports the Family Nurturing Center of Medford


The Holiday Season is a time for giving, and for the second consecutive year we at the Butler Family of Dealerships are supporting a local organization that gives back to our community every day of the year. We are proud and excited to announce the second annual ‘Bare Necessities’ promotion in support of the Family Nurturing Center of Medford. Last year, with the help of KBOY 95.7, The Wolf 105.1, Now 93.7  and KCMX AM 880 radio stations our customers, neighbors, friends, and colleagues, we helped raise enough ‘bare necessities’ to brighten the holidays of dozens of local children and at-risk families.

The Family Nurturing Center (FNC) is one of 23 relief nurseries in Oregon. Its aim is to prevent child abuse and neglect by providing goods and services to high-risk families with children under six years of age. By providing essentials like food, clothing, and home essentials to families that otherwise might not be able to afford them, the FNC takes crucial steps to nipping the symptoms of childhood neglect in the bud.

Additionally, the FNC organizes a variety of events and programs to help children stay within their families. Ranging from monthly family fun nights, family gardens and cooking classes to professional counseling and crisis response services, the FNC plays a vital role in the lives of many of the local children and adults who need help the most.

The FNC has come a long way since 2006, when it served two local toddlers and their families; the FNC serves nearly 1,000 children every year, and we are very grateful to be able to help this incredible organization thrive and grow in our community.

We hope you will join us as we turn our attention to a local organization that spends every day doing what many of us only contribute towards a few times a year: true, selfless charity. Below is the FNC’s wishlist; thank you for taking the time to help create a brighter tomorrow for Jackson County.

The 2017 Acura NSX Supercar Available for Viewing Thursday in Ashland

Valued at $252,000 this ‘Belle of the Ball’ is the Only Vehicle of Its Kind in Southern Oregon


Photo Credit: Shawn Adams

ASHLAND, ORButler Acura received delivery of the ONLY 2017 Acura NSX to reside in Southern Oregon late last week. The public is invited to attend a special viewing of the supercar on Thursday from 4 – 6pm at Butler Acura located at 1899 Hwy 99 North in Ashland.

Recently named Road and Track Magazine’s 2017 Performance Car of the Year, the 2017 NSX, won by the widest margin in the award’s history.

“The 2017 NSX is a remarkable achievement for Honda Motor Company and the Acura Division, and its arrival at our dealership is a banner day for our Butler family,” Chuck Butler said. “A new day is dawning for Acura, and the NSX is just the beginning.”


Photo Credit: Shawn Adams

Butler added that he plans to keep the 2017 NSX in the Acura showroom alongside his 2003 NSX. While the two vehicles share a common lineage, their juxtaposition also highlights the rate at which performance vehicles have changed in recent years.

The 2017 NSX sports a 3.5-liter V6 engine and hybrid powertrain, which generates 573 horsepower and allows the car to accelerate from 0-60 miles per hour in 3.1 seconds. The 2003 NSX, which drew power from a 3.2-liter engine generating 290 horsepower, managed a 4.8 second 0-60 time. Noteworthy is the 2003 NSX Oregon license plate is “NSX” signifying the uniqueness of these vehicles in the state.


Photo Credit: Shawn Adams

Butler Acura’s 2017 NSX is priced at $251,914 and features optional factory performance upgrades like carbon-ceramic rotors with red NSX calipers and a carbon fiber engine cover, interior trim, and roof. In addition to its recent bow as Performance Car of the Year, the 2017 NSX has also been recognized with Popular Science’s “Best of What’s New” award for its advances in automotive performance technology.

Chuck and Linda Butler together with additional product specialists will be at the event to answer questions and share the excitement.

The public and media are welcome to attend.

About Butler Acura

Butler Acura is part of the Butler Automotive Group. Founded in 1976, Butler Automotive Group is comprised of four dealerships owned and operated by Chuck and Linda Butler and Managing Partner Warren Cooper. Butler Ford, Butler Acura, Butler Hyundai, Butler Kia, and the Butler collision repair shop, rental agency, and service centers employ more than 120 people at their locations in Ashland and Medford. The Butler family of dealerships supports more than 35 local community organizations, as well as nationally recognized organizations like Susan G. Komen for the Cure foundation.


Chuck Butler Receives Nomination for the Prestigious TIME 2017 Dealer of the Year Award


Contact: Chuck Butler
Butler Automotive Group
Phone: 541.944.7495

ASHLAND, OR – Chuck Butler, co-founder and president of Butler Automotive Group, is one of 49 U.S. auto dealers nominated by TIME Magazine, in partnership with Ally Financial, and in cooperation with the National Automobile Dealer Association (NADA) for the prestigious 2017 TIME Dealer of the Year award. The award, in its 48th year, is an annual celebration of the finest representatives in the automotive industry – auto dealers with a relentlessly charitable spirit.


The nominees will be honored at the National Automobile Dealers Association (NADA) Convention & Expo in New Orleans on Jan. 27, 2017. They will be welcomed by Meredith Long, senior vice president and general manager of news and luxury at TIME, and Tim Russi, president of auto finance at Ally.


According to website, “TIME, Ally, and NADA honor outstanding new-car dealers across America and their unyielding commitment to improving their communities.”


Tim Russi, president of auto finance at Ally, spoke to the caliber of this year’s nominees. “A remarkable group of dealers have been nominated for the 2017 TIME Dealer of the Year award,” said Russi. “We are honored to acknowledge these dealers that ‘do it right’ in their businesses and communities every day, and we are excited to recognize their achievements at the NADA convention in January.”


“I am very honored by this nomination, and I especially appreciate the Oregon Automobile Dealer Association (OADA) for their recommendation to Ally Financial for this prestigious nomination,” said Chuck Butler. “I’m humbled to be among this particular group of peers who are as committed to supporting projects in their communities as we are at Butler Automotive Group.”


In its sixth year as exclusive sponsor, Ally Financial will recognize the 2017 nominees and their community efforts by contributing $1,000 to each dealer’s 501(c)(3) charity of choice. The nominees will also be highlighted on


Including the 2017 charitable grants pledged to this group of nominees, Ally will have committed nearly $480,000 as part of the TIME Dealer of the Year program. In previous years, nominee grants have supported various local community organizations, including educational programs, cultural offerings, youth athletic leagues, and local nonprofits.

Previous winners have included Kitty Van Bortel of Van Bortel Motorcars in Rochester, N.Y., Andy Crews of AutoFair Honda in Manchester, N.H., Jeff Teague of Teague Auto Group in El Dorado, Ark., Michael Alford of Marine Chevrolet in Jacksonville, N.C. and Mike Shaw of Mike Shaw Automotive Group in Denver, Colo.

Founded in 1976, Butler Automotive Group is comprised of four dealerships owned and operated by Chuck and Linda Butler and Managing Partner Warren Cooper. Butler Ford, Butler Acura, Butler Hyundai, Butler Kia, and the Butler collision repair shop, rental agency, and service centers employ over 120 people at their locations in Ashland and Medford. The Butler family of dealerships supports over 35 local community organizations, as well as nationally recognized organizations like Susan G. Komen for the Cure foundation.



For additional photos of Chuck Butler with community groups please contact:

Karen Fronek | Marketing Director for Butler Automotive Group

Attachments Include:

  • Ally Financial Bio on Chuck Butler
  • List of 49 Nominees Nationwide

Links About TIME’s Dealer of the Year Award and History

Ideal Replacement Vehicles for Volkswagen Diesel Scandal Customers


Although the Takata air bag recall may have stolen some of its buzz, the Volkswagen Diesel scandal is still far from over. Unlike Takata, which seems ready to implode under the weight of its fines and sanctions any day now, VW is one of the largest companies in the world, and is offering U.S. owners some pretty impressive buyback options on affected vehicles. We aren’t going to forget VW’s deception any time soon, and since we imagine many of you won’t, either, we’ve come up with a list of alternatives to four of the most popular affected VW vehicles.

Recalled Vehicle: Volkswagen Jetta

Although its bland styling and responsible reputation aren’t everyone’s cup of tea, the Jetta TDI was a seriously efficient, relatively fun sedan. So what’s a former Jetta owner to do with that VW refund?

Ideal Replacement: Kia Optima Hybrid

The Kia Optima Hybrid is about as long as the Jetta, and manages to get very similar gas mileage despite having an engine that passed emissions tests without cheating the system. Being one of the best-looking non-luxury cars on the road certainly doesn’t hurt the Optima’s case here.

Recalled Vehicle: Volkswagen Golf

You don’t have to be a VW dealer to appreciate the Golf. A well-executed hatchback is a thing of beauty, and not many hatches are hotter than VW’s Golf. Looking for a hatchback that will give you the Golf’s joie de vivre without also giving you a defeat device?

Ideal Replacement: Hyundai Elantra GT

This was a tough one. While the Elantra GT isn’t able to match the Golf TDI’s fuel economy numbers, it gives you an extra 25-or-so horsepower, and the extra money it might end up costing you at the pump is offset by its lower buying price.

Recalled Vehicle: Volkswagen Beetle

VW’s most iconic vehicle is also one of its hardest to replace. It isn’t particularly powerful, zippy, or inexpensive, it’s hard to find a car with as much personality as the Beetle. Well, except maybe the…

Ideal Replacement: Kia Soul  

The Kia Soul !, pronounced Kia Soul Exclaim, has personality for days, a fuel-sipping 2-liter engine, and more car for your money than the Cheetle at a better price point. That’s a pretty good way to ease your TDI regrets.

Recalled Vehicle: Audi A3

The lone member of VW’s luxury badge to be recalled stateside, the A3 is a beautiful car that manages to balance style, fuel economy, and drivability. How do you beat that, even when accounting for the dirty diesel dilemma?

Ideal Replacement: Ford Fusion Hybrid Titanium

More horsepower. More torque. Better looking. More fuel efficient. Less expensive. More loaded. The only thing the Fusion doesn’t have is a luxury badge, and if that’s why you bought an A3 to begin with, logic probably isn’t going to win you over now. That said, the Fusion Hybrid in the Titanium trim package blows the A3 out of the water all day.

We know that trading in a car you liked because of a company’s deceptive business practices is not the most fun experience, but we would love to help you find the right replacement. We hope this little rundown has helped, and if it hasn’t, feel free to call us up and ask for more suggestions!