Butler Open Houses Offer Customers an Inside Look at Butler Dealerships

openhouse1When you’ve been in business for nearly 40 years, you’re bound to have some firmly-held traditions, and the Butler family of dealerships is no exception. From our monthly birthday celebrations to Red Shirt Friday, when employees wear red to show their support for our veterans, our weeks and months are full of activities that draw on the experiences we’ve shared together over the years.

One of our favorite traditions, and the one that might be most familiar to our customers, is our Owner’s Clinic, or “Open House” gatherings. Every six months, each of our four dealerships hosts their customers for an evening of friendly fun, yummy food, and the ability to have our guests ask the staff questions about their new vehicle. Curtis Hancock, our director of parts and service, is especially proud of the rare opportunities owner’s clinics present to customers.

guyandmatt“I think there are two things that really make owner’s clinics special opportunities,” Curtis says. “For one thing, when you buy a new car, for better or worse, you’re two to 6 hours in when you take delivery of your new vehicle. Then we go over all its features, show you how it works, it’s hard to retain all that information. At an open house, you can ask us anything you want, because all of us are there, finance, sales, and service.”

rexplaining“Open houses also provide people a chance to tour the shop, one-on-one with a technician. We almost never pull service off the line, so to be able to spend 15, 20 minutes walking and talking with someone who can answer literally any question you have about your vehicle is really unusual, and when we hear from people who have enjoyed our open houses, that’s often what they talk about.”

rockWe cherish every opportunity we get to spend time with our customers, and our open house events allows us to forge relationships outside of our conventional work schedule. We had our most recent Acura and Ford open houses in August, and we are already looking forward to our next Hyundai open house on September 17th. If you’ve purchased a new Hyundai in the past 6 months, we hope to see you there!

Why is Tax Season Good?

Tax season is here! Why is that a good thing? Many of us have already received our refunds and are investing money Ford-F-150_2015back into the economy through automotive purchases. A win-win for the economy and the consumer.

So what vehicles are the most sought after?  The 2015 Ford F-150 and Acura TLX proudly sit among the top sellers in a January auto sales report, according to Edmunds.com.

“Momentum is especially strong for our F-Series pickup, with the all-new F-150 the hottest product on our dealers lots in January,” said Erich Merkle, Ford’s U.S. sales analyst. Ford reported that the new aluminum-bodied F-150 is averaging just 12 days on the lot. High-end Platinum and King Ranch F-150 models are “turning even faster, averaging just nine and 10 days, respectively,” Ford said.

Ford posted a 15 percent sales increase in the U.S. in January, with sales of 178,351 vehicles.

Photographer: Benedict Redgrove;Acura’s revamped Acura TLX was a top performer as well. Consumers grabbed 2,892 TLXs in January, “easily besting the combined sales of its two predecessors in January 2014 by 27.9 percent,” the company said. The TLX replaces the Acura TL and TSX. A sure winner for 2015.

Check out our vast selection of F-series trucks and the gorgeous Acura TLX’s HERE. We’ve got plenty of both these winning vehicles in Ashland, come by and check them out! Turn lemons into lemonade with this tax season!

 

2016 Acura ILX Production Begins!

At Butler Acura we are SO EXCITED to share an important milestone — yesterday, January 27th marks the 2 millionth sale of Acura vehicles in the United States, 20 years after Acura production began in the United States. The first new 2016 Acura ILX sports sedan rolled off the line at the assembly plant in Ohio yesterday.

AcuraFBSo what’s different about the 2016 ILX? What makes it so special? It’s been completely redesigned and re-engineered to deliver higher performance, delivers more advanced technology and more luxury refinement than before.

“This year marks the 20th anniversary of the start of Acura production in Ohio, so the introduction of the ILX is another exciting stage in our history with the Acura brand,” said plant manager Rob May. “Our associates are applying our tremendous experience in producing high quality Acura products and will leverage the production of TLX and ILX in one plant to meet the high expectations of our Acura customers.”

Speaking of ILX’s  – we have only THREE 2015 Acura ILX’s left in stock AND they’ve just been discounted by $4,000! This special ends January 31, 2015 so experience the THRILL of the 2015 Acura ILX today!

 

2015 Acura TLX an IIHS Top Safety Pick+

2015 Acura TLX

2015 Acura TLX

We at Butler Acura are proud to report the 2015 Acura TLX is not only stunning, it’s also safe!  The Insurance Institute for Highway Safety recently made the luxury sedan one of its 2014 Top Safety Picks+, the agency’s highest possible rating.   The Acura MDX and RLX also received top honors, which Acura says makes it the luxury brand with the most 2014 Top Safety Pick+ rated vehicles.  Mat Hargett, chief engineer of the 2015 TLX, says, “Our goal in developing TLX was to contribute to Acura’s unmatched safety leadership in the luxury segment as part of an exceptional all-around luxury driving experience.  The TLX utilizes a highly advanced body construction plus the latest in safety and driver-assistive technologies to provide occupant protection that is unmatched in the segment.”

For more on the TLX’s many safety features read the entire Acura press release here.

Acura Considers Going AWD Across the Board

2015 Acura TLX with Super Handling All Wheel Drive (SH-AWD)

2015 Acura TLX with Super Handling All Wheel Drive (SH-AWD)

Automotive News is reporting that Acura may follow in Subaru’s footsteps by making all vehicles in its lineup All-Wheel-Drive. According to Koichi Fukuo, senior managing officer at Acura parent company Honda, “The key is AWD. As a premium brand, we need something different from the competition. What’s important is to have the technology, styling and performance to evolve all together. Otherwise, I don’t think we can increase the number of loyal customers, so-called Acurists.” Right now, Acura offers AWD as an option on all its current vehicles except the ILX. To read more about the company’s possible move click here.

Acura Co-Sponsors Ben Folds’ 2014 Tour

Image courtesy:  www.benfolds.com

Image courtesy: http://www.benfolds.com

If you’re an Acura fan you most likely know about the ELS Studio Sound System. Named after Grammy-award winning producer/engineer Elliot Scheiner, the premium Panasonic audio is featured in a handful of Acura models, including the new 2015 TLX sports sedan. What you might not know is that Acura and ELS Studio Audio are co-sponsoring the 2014 Ben Folds Orchestra Experience Tour! We hear you asking, “What’s Acura’s connection to Ben Folds?” Gary Robinson, manager of Acura advertising and brand, answers, “Acura owners and Ben’s fan base share an appreciation for the best when it comes to music, and they enjoy the blending of traditional virtues with purposeful innovation. The tour is the perfect opportunity to introduce our all-new 2015 Acura TLX sports sedan to a generation of customers craving a unique new way to experience performance.”

To learn more about the 2015 Acura TLX follow this link. To learn more bout the Ben Folds Orchestra Experience Tour click here.

Source: www.acuranews.com

How 2014 Acura RLX Stands Up to the Competition

Have you ever wondered how all those vehicles deemed “luxury cars” compare to each other?  So did we.  So we picked a couple of the sedans in the same class as the  2014 Acura RLX – the BMW 335i and Mercedes E350 – and pitted them against each other.  Here are the results.  Pretty impressive, yes?  Now that you’re interested in learning more about the RLX click here for the details!
acuraRLX2014