Las Vegas is even more happenin’ than usual this weekend thanks to the 2014 SEMA show. The Specialty Market Equipment Association puts on one heck of a trade convention that allows auto makers to strut their stuff. Hyundai took advantage of the opportunity to team up with some of the best known tuners in the business. “Every year we invite some of the biggest names in the aftermarket tuning community to build some of the most exciting vehicles at SEMA,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “We wanted this year’s builders to develop performance and luxury in tandem, and from what you see from our lineup of vehicles, they have exceeded our goals on every measure.”
Here’s a look at the results of those partnerships. For details on each vehicle visit www.hyundainews.com.
Until now few people would have used the word aggressive to describe a Hyundai. But that all changes with the Korean auto maker’s SEMA vehicle for this year. Hyundai and ARK Performance, Inc. teamed up to create the 2015 Genesis AR550, their sixth SEMA collaboration. The sedan is low and wide and capable of performance usually attributed to German cars. Lerry Liu, Marketing Director, ARK Performance, Inc., says, “This year we are focused on two core elements all under the new line of ARK Racing (AR) concepts for Hyundais. First, we focused on the power, handling, and most importantly the sound of the Hyundai power plant. Second, we integrated our high-performance racing technology to introduce a very unique and bold Hyundai vehicle.”
The AR550 will debut at Hyundai’s SEMA press conference November 9th. For more details read the entire press release.