Hyundai Presents Five Tuner Cars at SEMA

One of five Hyundai tuner cars at SEMA 2014

One of five Hyundai tuner cars at SEMA 2014

Las Vegas is even more happenin’ than usual this weekend thanks to the 2014 SEMA show. The Specialty Market Equipment Association puts on one heck of a trade convention that allows auto makers to strut their stuff. Hyundai took advantage of the opportunity to team up with some of the best known tuners in the business. “Every year we invite some of the biggest names in the aftermarket tuning community to build some of the most exciting vehicles at SEMA,” said Mike O’Brien, vice president, Product and Corporate Planning, Hyundai Motor America. “We wanted this year’s builders to develop performance and luxury in tandem, and from what you see from our lineup of vehicles, they have exceeded our goals on every measure.”

Here’s a look at the results of those partnerships. For details on each vehicle visit

Hyundai Teams with Blood Type Racing to Wow at SEMA

Hyundai Blood
Hyundai’s working on another SEMA collaboration guaranteed to raise your pulse! It’s a 2014 Genesis Coupe that’s being modified and upgraded by Blood Type Racing (BTR). Hyundai says the BTR Genesis Coupe “combines massive power with the true, adrenaline pumping experience of underground racing.” Look for the big reveal at the pre-event news conference on November 4th.

Earlier this month Hyundai revealed another vehicle to appear at SEMA.  The 2014 Genesis AR550 is a collaboration between Hyundai and ARK Performance.

To read the complete BTR Genesis Coupe press release click here.